BONBON

CULTURE CENTRIC IDEATION Client: BonBon Desserts BonBon is a dessert company that, in our honest (and slightly biased) opinion, serves some of the most indulgent, unforgettable desserts around. But don’t just take our word for it, their creations speak for themselves. For this project, our task was to conduct comprehensive market research and shape a distinct brand identity. Based in the UK, the client sought to understand the competitive landscape and consumer preferences to ensure they enter the market not just with great taste, but with strategic insight and standout branding.

To help BonBon position itself strategically in the vibrant Nairobi food scene, we conducted an in-depth market research study centered around key cultural, demographic, and consumer behavior insights.

What Does It Mean to Be Nairobi’s Dessert Market?

Who Lives in Nairobi?

What is the Nairobi Culture?

Target Market Segments for BonBon

Preferred Activities & Hangout Spots

Marketing Strategies Based on Spending Habits

Who are some of the Competitors

What Flavours Remind Us of Nairobi?

What Innovative Ways of Selling can they tap into?

Crafting BonBon for Nairobi

Based on our in-depth market research, we collaborated closely with the BonBon team to translate data into delicious action. Drawing inspiration from Nairobi’s vibrant culture, taste preferences, and evolving dessert habits, we co-created unique ice cream and donut flavor concepts tailored for the local market.

Brand Identity Development

With the flavor direction set, we moved into crafting a cohesive brand identity that reflects BonBon’s ethos: joy, creativity, and indulgence. This process included:

What We Delivered

Here are some of the brand identity materials we created:

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